So many of us, particularly in this age of Entrepreneurship and our gig economy, dream of making the leap to doing what we truly want to do, to build, to create. Of making the life we want to live, of following our heart and our instincts.

We see stories of massive overnight successes, but it’s rare that we hear about the false starts, the failures, the fears that most entrepreneurs who make that leap actually go through.

I saw a PRIORITY bike earlier this year, and it was so beautiful, so simple, so refined, that I expected it to be thousands of dollars. When I found out the actual price, I was floored. And I bought one. So I was fascinated by how Priority could pull it off.

A friend introduced us to Dave and Connor, co-founders of Priority Bicycles, and when I went to their offices in Manhattan, I was so relieved to find two guys who were more interested in talking about their work ethic, their beliefs, their fears, and their complimentary personalities than doing a product pitch.

We talk a lot at 3-Minute Storyteller about how fear can make you or undo you, and here’s a story of exactly that. Here, Dave and Connor talk to us about all that goes on behind the scenes leading up to their incredible Kickstarter success and company launch.

The bike sells itself anyway. www.prioritybicycles.com